Last updated: 27 November 2025
We take your privacy seriously. This policy explains how FORGE Coaching collects, uses, and protects your personal information.
At FORGE Coaching, we are committed to protecting your personal information and your right to privacy. We understand that when you share your information with us, you trust us to handle it responsibly.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your data. We comply with UK GDPR (General Data Protection Regulation) and follow global privacy best practices.
Business Name: FORGE Coaching
Founded by: James Hamell
Location: Gloucestershire, United Kingdom
Contact Email: [email protected]
When you contact us, sign up for services, or interact with our website, you may provide:
When you visit our website, we may automatically collect:
This data helps us improve the website experience and understand how people use our services.
If you purchase books, digital products, or coaching services:
Important: FORGE Coaching does NOT store your card details.
All payments are securely processed by trusted third-party payment processors such as Stripe or PayPal. These providers handle your payment information according to PCI-DSS standards and their own privacy policies.
If you enrol in the Self-Guided Course or other online learning platforms, we may collect:
We only use your personal information for legitimate purposes that help us deliver our services and improve your experience. Specifically, we use your data to:
Respond to enquiries
Answer your questions and provide information
Provide coaching services
Deliver the services you've signed up for
Manage workshop bookings
Send details, confirmations, and updates
Send newsletters
Only if you've opted in to receive them
Improve our website
Analyse usage and personalise experience
Legal compliance
Meet legal and regulatory requirements
Under UK GDPR, we must have a legal basis for processing your personal data. We rely on the following:
Consent
When you opt in to newsletters, marketing, or optional services. You can withdraw consent at any time.
Contract
When you book coaching, workshops, or purchase services — we need your information to fulfil the contract.
Legitimate Interest
Running the website, preventing spam, improving services, and understanding how people use our site — as long as it doesn't override your rights.
Legal Obligation
Record-keeping, tax requirements, and other legal obligations we must meet as a business.
We take data security seriously and use industry-standard measures to protect your information:
While we do our best to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will always notify you of any breach as required by law.
We only keep your personal data for as long as necessary. Retention periods vary depending on the type of information:
Enquiry data
Contact form submissions
Coaching records
Session notes, progress data
Newsletter data
Email subscription lists
Payment records
Invoices, transaction history
Analytics data
Website usage statistics
If you request deletion of your data, we will delete it promptly unless we have a legal obligation to retain it (e.g., for tax or business records).
We do NOT sell your personal data.
Your privacy is not for sale. We will never sell, rent, or trade your information to third parties for marketing purposes.
However, we may share your data with trusted service providers who help us run our business. These include:
All third-party providers are carefully selected and must comply with GDPR or equivalent data protection standards. They can only use your data to provide the specific services we've contracted them for.
Under UK GDPR, you have important rights regarding your personal data. You can exercise these rights at any time by contacting us:
Right to Access
Request a copy of the personal data we hold about you
Right to Rectification
Correct any inaccurate or incomplete information
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data (subject to legal retention requirements)
Right to Restrict Processing
Limit how we use your data in certain circumstances
Right to Object
Object to processing based on legitimate interests or direct marketing
Right to Data Portability
Receive your data in a structured, machine-readable format
Right to Withdraw Consent
Withdraw consent at any time (for processing based on consent)
Right to Complain
Lodge a complaint with the ICO (UK Information Commissioner's Office) if you believe your rights have been violated
How to Exercise Your Rights
To exercise any of these rights, please email us at [email protected]. We will respond to your request within one month.
Like most websites, we use cookies and similar technologies to improve your experience and understand how our website is used.
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and provide useful functionality.
You can control and delete cookies through your browser settings. However, disabling certain cookies may affect website functionality.
For more detailed information, please see our Cookie Policy.
We use trusted third-party services to help run our business. Each of these providers has its own privacy policy:
Email Marketing
Mailchimp, ConvertKit, or similar
Payment Processing
Stripe, PayPal
Web Hosting
Landingsite.ai or similar
Analytics
Google Analytics
Course Platforms
Teachable, Kajabi, or similar
CRM & Booking
Various scheduling tools
We recommend reviewing the privacy policies of these services if you have concerns about how they handle your data.
Some of the third-party services we use may store or process data outside the UK or EU. When this happens, we ensure that:
Our services are intended for adults (18+). We do not knowingly collect personal information from individuals under 18 without parental or guardian consent.
If you believe we have inadvertently collected information from someone under 18, please contact us immediately at [email protected] and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make significant changes, we will:
We encourage you to review this policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy, how we handle your data, or would like to exercise your rights, please get in touch:
FORGE Coaching
Founded by James Hamell
Location
Gloucestershire, United Kingdom
We will respond to all requests within one month as required by UK GDPR.
If you're not satisfied with how we've handled your data or your request, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). Visit ico.org.uk for more information.